Shaw Wallace & Co., while constantly creating and unveiling new brands to tap fresh market opportunities, is also aware of the importance of maintaining impeccable quality and equity building of its existent brands. The company is perhaps one of the few members of the alcohol and beverages industry in India, which reports a sale of 11 liquor bottles per second.

Shaw Wallace has relaunched many of its old products like Antiquity, Royal Challenge, Director's Special, DSP Black and Old Tavern Whisky, sprucing them up with new packaging techniques. White Mischief Vodka and London Lime Gin have also undergone a revamping process and a re-launch exercise.

In the international portfolio, Shaw Wallace, in association with Kyndal, unveiled a plethora of new products that were introduced for the first time in India. The range include Findlaters, one of Scotland's most well-known brands, Vladivar Vodka, Veba of UK and Papillon. A range of Shaw Wallace brands bottled in Original French packages include red, white and sparkling wines, and Golden Mist - a range of red and port wines for the discerning wine conscious Indian consumer.

Whisky

• Royal Mist

• Findlaters Finest Scotch

• Antiquity Rare Premium

• Antiquity Blue

• Royal Challenge
• Director's Special Black
• Moghul Monarch Deluxe
• Director's Special
• Old Tavern

Vodka

• White Mischief
• Vladivar Classic
• Veba

Gin

• White Mischief Paradise

Brandy

• Golconda
• John Exshaw

• VSOP Exshaw

• French VSOP

Rum

• India's Pride XXX

Wine

• Golconda Ruby

• Golden Mist

• Papillion