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Business.
The Shaw Wallace motto has been to live and breathe innovation with the consistent launch of new products to cater to the emerging needs of its consumers. In the last century, the company has risen consistently to the challenges that have come its way in establishing a niche that cleverly captures the ever-changing taste of alcohol consumers the world over. Today, Shaw Wallace has a host of liquor brands that have become synonymous with impeccable quality standards across the globe. Shaw Wallace Distilleries Ltd. With its aggressive marketing strategies and a wide distribution network, SWDL has succeeded in increasing its market share gradually. It currently has products falling under the super premium, premium, prestige and deluxe segments. The company now operates 14 distilleries across the Nation. Various distilleries of Shaw Wallace have received the coveted ISO Certification for its impeccable quality. International Business Shaw Wallace has made giant strides in the international Alcobev market by developing leading liquor and beer brands for global markets. It is a major player in the Middle-East market. Riding on the success of Director's Special Whisky, a leading brand, Shaw Wallace has also added Director's Special Black Deluxe Whisky and White Mischief Vodka to the staple of its premium brands. Shaw Wallace liquors are being exported to some of the prestigious markets across countries like the USA, Latin America, Korea, Mongolia and Singapore. The Royal Challenge brand has gone global with the launch of Royal Challenge Premium Malt Whisky, competing with global scotch brands. Director's Special whisky has been approved as a blended whisky in the USA. The brand has also forayed into the markets of South-Asian markets namely Singapore, Korea and Mongolia. |
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